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ABOUT THE EVENT
Originally enterprises were organised around product – followed by function, segment, or channel. Today, the imperative is to organise the go-to-market model around customer journeys, directly informed by real-time insights. So how do you get there?
You’re invited to the definitive networking event for customer and growth focused leaders in Australia. Blackdot presents an immersive session which will cover the emerging, critical capabilities that will enable you to make substantial leaps in uplifting CX, achieving operational efficiency and driving sustainable growth outcomes.
PERSONALISE YOUR AGENDA ACROSS THREE STREAMS
Featuring 18 unique breakouts, including a broad range of case studies and panelists from leading brands, we’ve designed the agenda to help accelerate your shift to a more future-fit, customer-centric enterprise.
Defining an ‘Achievable Future State’ for the enterprise
Learn how to define and communicate a realistic, compelling 12-24 month future state which your people can truly buy into
Reinvigorating growth strategy in response to disruptive change
Explore how to adapt the go-to-market model, enabling a first-rate customer experience whilst optimising channel economics
Implementing customer transformation – An executive guide
Take away key lessons from the trenches on how to position the business to own and drive the all-critical implementation
Designing customer journeys you can actually operationalise
Explore how to move beyond journey definition and enable the business to deliver compelling customer experiences
Cutting-edge customer segmentation for a digital world
Learn emerging approaches to leveraging your customer data to build rich customer profiles for successful targeting
Building the optimised, future-fit marketing function
Learn how leading organisations are reorganising marketing to meet today’s elevated expectations
Tech Panel: Leveraging technology for customer-centric growth
Hear best-practice tips from innovative leaders on how to leverage technology to enable your people for customer-centric growth outcomes
Scaling high-impact customer journeys across marketing and sales
Take away practical tips for building the scaled digital demand generation engine which enhances CX and lowers the cost of sale
Making bigger leaps in your data maturity
Explore common organisational challenges and how to go from ‘poor’ to ‘great’ quickly, to realise the potential of your data
Defining key capabilities for truly customer-centric sales teams
Understand common sales adaptation challenges and the critical capabilities which best position sales for a digital future
Embedding new capabilities for customer-centric sales teams
Learn how to lead, coach and manage the change to evolve your legacy sales function for today’s digital customer environment
Realising optimal value from your CRM platform
Explore best practices for accelerating benefits realisation from your key customer-facing technology platforms
Stephan Helms-Ohama – Director Strategy and Business Development
Jeff Fryer – Commercial Transformation Program Lead
Jill Baptist – Executive General Manager, Customer Futures
Raj Gohil – Head of Australia, Investment Management
Liz Chatwin – Country President Australia and New Zealand
Rod Van Onselen – Chief Digital Officer
Denis Brown – Regional Vice President, North Asia Pacific
Director Strategy and Business Development, Medtronic
Head of Australia, Investment Management, Macquarie Group
Country President Australia and New Zealand, AstraZeneca
Rod Van Onselen
Chief Digital Officer, Origin Energy
Executive General Manager, Customer Futures, IAG
Regional VP, North Asia Pacific, Bacardi International
Registration & Breakfast
Plenary Keynote – Customer-Centric Growth
Breakout Sessions Commence
WHO SHOULD ATTEND?
Blackdot’s executive events have become a must-attend for enterprise leaders to stay on top of the latest thinking to drive customer transformation.
We welcome leaders in roles spanning:
C-level Executives | Divisional & Business Unit Leaders | Customer Strategy Leaders | Digital Strategy Leaders | Transformation Leaders | Technology & Data | Sales Leaders | Marketing Leaders | Service Leaders
IS THERE A COST FOR ATTENDING?
This event is complimentary for enterprise-level leaders fitting the specified profile. However, should you wish to attend but are unsure whether you meet the criteria, please send us an expression of interest to: firstname.lastname@example.org