REGISTER

We’re sorry, this event has already passed.

ABOUT THE EVENT

Originally enterprises were organised around product – followed by function, segment, or channel. Today, the imperative is to organise the go-to-market model around customer journeys, directly informed by real-time insights. So how do you get there?

You’re invited to the definitive networking event for customer and growth focused leaders in Australia. Blackdot presents an immersive session which will cover the emerging, critical capabilities that will enable you to make substantial leaps in uplifting CX, achieving operational efficiency and driving sustainable growth outcomes.

PERSONALISE YOUR AGENDA ACROSS THREE STREAMS

Featuring 18 unique breakouts, including a broad range of case studies and panelists from leading brands, we’ve designed the agenda to help accelerate your shift to a more future-fit, customer-centric enterprise.

Defining an ‘Achievable Future State’ for the enterprise

Learn how to define and communicate a realistic, compelling 12-24 month future state which your people can truly buy into


Reinvigorating growth strategy in response to disruptive change

Explore how to adapt the go-to-market model, enabling a first-rate customer experience whilst optimising channel economics


Implementing customer transformation – An executive guide

Take away key lessons from the trenches on how to position the business to own and drive the all-critical implementation

Designing customer journeys you can actually operationalise

Explore how to move beyond journey definition and enable the business to deliver compelling customer experiences


Cutting-edge customer segmentation for a digital world

Learn emerging approaches to leveraging your customer data to build rich customer profiles for successful targeting


Building the optimised, future-fit marketing function

Learn how leading organisations are reorganising marketing to meet today’s elevated expectations


Tech Panel: Leveraging technology for customer-centric growth

Hear best-practice tips from innovative leaders on how to leverage technology to enable your people for customer-centric growth outcomes


Scaling high-impact customer journeys across marketing and sales

Take away practical tips for building the scaled digital demand generation engine which enhances CX and lowers the cost of sale


Making bigger leaps in your data maturity

Explore common organisational challenges and how to go from ‘poor’ to ‘great’ quickly, to realise the potential of your data


Defining key capabilities for truly customer-centric sales teams

Understand common sales adaptation challenges and the critical capabilities which best position sales for a digital future


Embedding new capabilities for customer-centric sales teams

Learn how to lead, coach and manage the change to evolve your legacy sales function for today’s digital customer environment


Realising optimal value from your CRM platform

Explore best practices for accelerating benefits realisation from your key customer-facing technology platforms

Medtronic

Stephan Helms-Ohama – Director Strategy and Business Development

Jeff Fryer – Commercial Transformation Program Lead


IAG

Jill Baptist – Executive General Manager, Customer Futures


Macquarie Group

Raj Gohil – Head of Australia, Investment Management


AstraZeneca

Liz Chatwin – Country President Australia and New Zealand


Origin Energy

Rod Van Onselen – Chief Digital Officer


Bacardi International

Denis Brown – Regional Vice President, North Asia Pacific

0
LEADERS
0
INDUSTRIES
0
UNIQUE SESSIONS
0
CASE STUDIES

CASE STUDIES

Stephan Helms-Ohama

Director Strategy and Business Development, Medtronic

Raj Gohil

Head of Australia, Investment Management, Macquarie Group

Liz Chatwin

Country President Australia and New Zealand, AstraZeneca

Rod Van Onselen

Chief Digital Officer, Origin Energy

Jill Baptist

Executive General Manager, Customer Futures, IAG

Denis Brown

Regional VP, North Asia Pacific, Bacardi International

AGENDA

7:15am

Registration & Breakfast


8:00am

Plenary Keynote – Customer-Centric Growth


8:30am

Breakout Sessions Commence


10:00am

Panel Presentation


10:30am

Networking

EVENT PARTNERS

GALLERY

WHO SHOULD ATTEND?

Blackdot’s executive events have become a must-attend for enterprise leaders to stay on top of the latest thinking to drive customer transformation.

We welcome leaders in roles spanning:

C-level Executives  |  Divisional & Business Unit Leaders  |  Customer Strategy Leaders  |  Digital Strategy Leaders  |  Transformation Leaders  |  Technology & Data  |  Sales Leaders  |  Marketing Leaders  |  Service Leaders

IS THERE A COST FOR ATTENDING?

This event is complimentary for enterprise-level leaders fitting the specified profile. However, should you wish to attend but are unsure whether you meet the criteria, please send us an expression of interest to: events@theblackdot.com.au